Tig Shop
Scope: Logo Refresh | Identity Rebranding | Website Graphic Design | Visual Direction
Location: Seaford, Victoria, Australia
Tigshop is an e-commerce webstore and a one-stop-shop for all welding equipment tools and consumables. In a world where doing everything yourself is highly encouraged, their goal is to make finding the right tools to get the job done easy and convenient for you.
With over 20 years of collective professional experience in the welding trade, Tigshop is committed to providing only the highest quality products sold at the best price in the market.
According to the owner, existing welding torch in their logo resembles a paint brush rather than a tig and the current typeface depicts more of an artist instead of a professional welding company.
It was necessary to completely change the identity however the name and core palette should be kept
Our main goal for this project was to recreate their existing logo and make it feel very industrial. An abstracted, simplified welding torch was integrated into the wordmark so that it looks more readable and sleeker
The new brand is aiming to be more masculine and mechanical, as well as to pay an homage to Retro Futurism- our core inspiration for Tig Shop's brand language and visual direction
Website Hero Banner Design
Logo Revamp/Refresh, Identity Rebranding, Web Banner Design, Graphic Design and Overall Web Visual Direction by Studio H²o
(Website Development in progress by iF Digital)
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